Scaling Human Potential: How Protagona Delivered an AI-Powered Growth Strategy for Conduxt

Industry

Startups & Software

Teams & Services

Advisory

Tech & Tools

Amazon Bedrock, AWS Lambda, Amazon S3, Cloudfront, RDS

Key Data Points

Zero marketing spend yet grew to 500 highly engaged users, demonstrating strong product-market fit

3-phase roadmap developed to scale from 500 to 50,000+ users

92% cost reduction through intelligent model routing (Nova Lite vs Claude 4 Sonnet)

The Vision

To reshape how professional development is delivered by using AI to align individuals with their natural strengths—not by enforcing conformity, but by amplifying innate potential. Conduxt envisions an ecosystem where human achievement is scaled through personalized intelligence.

The Goal

Build a future-ready AI-powered platform that retains Conduxt’s human-centered mission while supporting exponential user growth, multimodal behavioral insights, and enterprise-grade integrations—all within a scalable, cost-efficient infrastructure.

The Challenge

Strong initial traction, but limited infrastructure to scale

Need for advanced AI capability without compromising platform reliability

Complexity in delivering predictive, personalized insights at enterprise scale

Balancing core product integrity with innovation and growth

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The Solution

Protagona delivered a RAPID GenAI Discovery engagement that merged strategic planning with deep technical architecture. It was structured around three core solution pillars:

Scalable AI Infrastructure & Platform Reliability
- Globally distributed architecture with intelligent model routing
- High-availability design supporting 99.9% uptime
- Guardrails for safety, cost-efficiency, and model interoperability
Intelligent Agent Framework & Integration Hub
- Multi-purpose AI agents for automation and insight generation
- Speech-to-speech processing and recurring assessments
- Seamless workflow integration to support coaching, HR, and L&D
Advanced Analytics & Custom Behavioral Intelligence
- Proprietary model development for unique behavioral scoring
- Predictive analytics and ROI frameworks
- Tools for differentiating Conduxt from generic LLM-based platforms

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Strategic AI Roadmap for Growth‍

Delivered a phased execution plan to scale responsibly from 500 to 50,000+ users with integrated business and technical success metrics.

Cost-Efficient, Reliable Infrastructure‍

Designed an intelligent AI stack using Bedrock, Lambda, and model routing logic to reduce AI inference costs by up to 92%.

Investor-Ready Storytelling Toolkit‍

Equipped the founder with an investor-grade package that ties business vision to technical execution—fueling partnerships, funding, and product roadmap alignment.

OUTCOMES

Working with Protagona was pivotal in helping me and my team think strategically and technically about growing my business...The deliverables tell a complete story we didn’t have before—our vision, our architecture, and our cost model. It’s become an invaluable resource for partners and investors.

Founder & CEO, Conduxt